When the HICH South Africa brand launched on 15 December 2017, we had mutually agreed to remain anonymous. A handful of family members and friends were aware what we were up to, but we wanted to ensure that the animals remained the core focus of our brand and that the burning issues surrounding animal cruelty were brought to the fore.
One month has now passed and had it not been for someone in the journalism industry politely pointing out that anonymity can become quite a pickle for various reasons, we probably would never have been sitting down and writing this.
So, here we go...
The founders of HICH South Africa are a local mother-daughter trio from Port Elizabeth who are passionate about the well-being of animals.
Lisa, the youngest daughter, is our little bohemian soul. She's loud, she's colourful and above all, she's original. She matriculated from Theodor Herzl and commenced with a Bachelor of Arts degree in Media Communication and Culture at the Nelson Mandela University in 2016. She recently returned from a 1 year stint in Dubai as a Lifeguard at one of the UAE's most popular water parks, to bed down the launch of the brand, and has inspired most of the t-shirt design sayings with her quirky sense of humour. Lisa will be continuing with her studies in 2018.
Melissa, the eldest daughter, is our sweet-natured, juggle-everything-at-once but don't-step-on-my-toes kind of girl. She is married and is a proud mom to an inquisitive 16 month-old toddler, two pitbull girls and two rescue boys. She is also a final year Masters of Commerce student at the Nelson Mandela University and works full-time at a leading FMCG company.
The rock that holds the brand together is Nicky, an unconventional soul that was raised in a business-minded family. She was firmly grounded on the importance of education, hard work and independence from an early age which she has instilled in her daughters, and continues to push her boundaries across all spheres in life. Nicky is also mom to an 11 year-old pekignese boy and an avid health and fitness fanatic (watch this space!). She represents all things HICH with her attention to detail, avant-garde ideas and most importantly, her compassion for all beings.